Here we look at the director’s role and the tasks and responsibilities you can expect to handle when wearing the director’s hat (or beret). In many organizations, you may be both producer and director, but it is important to understand the functions that a corporate video director may be expected to fulfill.
Read the EventDV column here
When I was conducting research for my book Corporate Video Production I visited the websites of the top companies in the country. Nearly every site had a link to the company’s YouTube and Facebook pages. Internet market research firm eMarketer, Inc. reports an increase in shoppers making purchases after viewing product videos. The firm also says that “videos reduce shopping cart abandonment rates and diminish product return rates.” Several companies post their TV commercials, but many firms also use social media to demonstrate their programs that benefit nonprofit organizations in their communities.
This is from my column in EventDV Magazine titled “The Company Image”. Read the rest of this column at http://www.eventdv.net/Articles/News/Feature/The-Company-Image-Corporations-Embrace-Social-Media-75855.htm
Read seven user reviews of my book, including the 4-star review. I think the reviewer made some good comments about what we could have done better. What do you think?
Read Chapter 3, Video Project Proposals as a PDF at http://www.elsevierdirect.com/samplechapters/9780240813417/Chapter_3.pdf
Read the introduction and see the table of contents and the first few pages, what the publisher calls Front Matter, as a PDF at http://www.elsevierdirect.com/samplechapters/9780240813417/Front_Matter.pdf